Stapsgewijs groeien met een Magento webshop

Het starten van een eigen webshop is voor velen een droom. En wat is er nu leuker dan het waarmaken van jouw eigen droom? Het mooie is: online winkelen groeit erg hard in Nederland. Genoeg kansen dus om hiervan te profiteren en jouw droom te realiseren.

Al vanaf de eerste dag van het internet zijn webwinkels populair, maar op dit moment lijkt een eigen webshop echt een rage te zijn. Het aantal webshops is in de periode 2013 – 2019 zelfs verzesvoudigd (Bron: CBS).  Een te dure droom? Nee hoor, dit kun je zelf bepalen. Niet alleen organisaties, maar ook particulieren starten hun webwinkel. Dit komt door het feit dat webwinkelsoftware steeds gemakkelijker is geworden en de webwinkeleigenaar geen programmeercode hoeft te kennen.

Webwinkel beginnen

Vrijwel iedereen kan tegenwoordig een Magento webshop beginnen. Enkele uitzonderingen daargelaten zijn er vrijwel geen (wettelijke) belemmeringen om als organisatie of als particulier een webshop te beginnen. Welke factoren zijn nu belangrijk om rekening te houden bij het starten van een webshop? Het belangrijkste is dat je als organisatie bepaalt welke producten je in de webwinkel gaat verkopen en welke doelstellingen je met jouw webshop voor ogen hebt.

Ga je voor een niche product waarbij je specialist wordt binnen een bepaald producttype of kies je voor een breed gevarieerd assortiment met verschillende producttypen. Wat je ook doet, probeer met jouw webwinkel en met jouw assortiment onderscheidend te zijn ten opzichte van de concurrentie.

Webshop bouwen of laten bouwen

Ook sta je voor de keuze of je jouw webshop zelf gaat bouwen of laat bouwen. Tegenwoordig heeft iedereen wel iemand in zijn/haar vrienden, familie of kennissenkring die snel een eenvoudige webshop in elkaar kan zetten. Maar kijk eens naar je concurrenten. Concludeer of hun webshop professioneel of snel in elkaar is gezet. Als organisatie wil je je toch onderscheiden van je concurrenten door een kwalitatief betere webshop?! Waarom zelf geld, tijd en energie verspillen als je het kan uitbesteden aan een professionele partij? Maar welke partij kies je?

Veel webshopaanbieders

Er zijn inmiddels honderden verschillende internetwinkels/softwarebedrijven die elk met hun eigen webshopsoftware een gemakkelijke en goedkope webwinkel voor jou in elkaar kunnen zetten. Deze wildgroei aan internetwinkels zorgt ervoor dat het voor organisaties vaak moeilijk is een goede webshopbouwer te kiezen.

Een webshop te duur?

Veel mensen denken nog steeds dat een webshop erg duur is en kiezen daarom nog steeds voor de goedkoopste (maar vaak niet de beste oplossing). Dit is een grote misvatting. Een webwinkel is geschikt voor elk type organisatie, dus zowel voor kleine, middelgrote, grote en multinationals. Een webshop kan je stapsgewijs (laten) bouwen en uitbreiden. Ook als kleine organisatie heb je de mogelijkheid om laag in te stappen qua investeren en stapsgewijs door te groeien. Kies daarom niet voor een basic webshop die makkelijk te kopiëren is en daardoor niet uniek. Je wilt toch niet dat al jouw klanten online gaan shoppen bij de concurrent? Kies dus voor een schaalbare architectuur.

Webshop als Pokon voor jouw organisatie

Het beginnen van een webshop is te vergelijken met het onderhouden van je tuin of met het kopen van een auto. Een beetje Pokon doet wonderen zo luidt de bekende slogan. Van een beetje Pokon gaan je bloemen al goed bloeien. Je koopt immers ook niet meteen een Ferrari als je daar (nog) geen voldoende budget voor hebt.

Door bijvoorbeeld al een gedegen webshop neer te zetten kun je naast je fysieke winkel al extra inkomsten genereren. Deze extra inkomsten kun je bijvoorbeeld gebruiken om onder meer extra functionaliteiten aan je webshop toe te voegen en het ontwerp ervan verder te moderniseren.

Stap voor stap groeien met jouw eigen webshop

Wil je een eenvoudige webshop – slechts een paar pagina’s informatie, statische pagina’s dan zijn er veel webbouwers op de markt. De meesten zijn hier zelfs erg goed in. Maar als je stap voor stap zaken wilt toevoegen als (contact/informatie aanvraag)formulieren, afbeeldingen die om de dag automatisch veranderen, dan heb je een partij nodig die verstand van zaken heeft. Een partij die van programmeren, koppelen en bouwen verstand heeft. PHP, Javascript, CSS, XML enz dus. Met deze programmeertalen kan je dynamische pagina’s en een levendige website creëren. Stap voor stap groeien. Het kan bij Vicus eBusiness Solutions.

Stapsgewijs groeien met Magento webshop en Vicus

Zowel een beginnende organisatie als een gevestigde partij die wil (door)groeien en actief (extra) business wil genereren met een professionele grafisch en functioneel mooie webwinkel is bij Vicus aan het goede adres. Vicus is nog steeds de onbetwiste allereerste Magento webshopbouwer van Nederland. Magento is een van de bekendste en populairste e-commerce platforms in Nederland. Sinds 2007 heeft Vicus meer dan 50 webshops gebouwd voor zeer uiteenlopende organisaties.

Ook doorgroeien met jouw eigen Magento webshop?

Naast het bouwen van jouw online verkoopplatform (e-commerce platform) is Vicus zeer bedreven in het koppelen van Magento aan CRM systemen (waaronder vtiger) en financieel / administratieve systemen zoals King en Exact. Vicus helpt organisaties zo met het verbeteren van hun marketing, verkoop en klantenserviceprocessen onder meer door het inrichten / bouwen van een professionele Magento webshop. Maar Vicus gaat een stap verder: juist door mee te denken met de wensen en toekomstplannen van jouw bedrijf helpt deze organisatie jou met een stabiele groei. En dat doen we al jaren middels ons e-commerce succesmodel.

Meer informatie

Wil je ook stapsgewijs groeien en jouw eigen Magento webshop laten maken? eventueel in combinatie met een CRM systeem en administratief/boekhoudkundig systeem? De experts van Vicus helpen u graag.

Wil je meer weten? Neem gerust contact met ons op via telnr 033 461 1196 of per e-mail via [javascript protected email address]
. Bekijk ook eens onze website www.vicus.nl

Heb jij nog Magento 1? Wij ondersteunen Magento 1 tot minimaal juli 2029!

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